Android: Mobile os Vs Desktop os

Mobile os Vs Desktop os Android was designed from the ground up as an operating system (OS) for mobile devices. Its built-in application and memory-management systems were engineered with battery life as one of the most critical concerns. The Android OS does not work like a desktop operating system. On a desktop OS, like Windows, Mac OS X, or Ubuntu Linux, the user is responsible for closing programs in order to keep a reasonable amount of memory available. On Android, this is not the case. The OS itself automatically removes programs from memory as memory is needed.The OS may also preload applications into memory which it thinks might soon be needed. Under the Hood of Google Android The easiest way I can think of to visualize Android's structure is by imagining a house with five rooms The house represents Android in general. The rooms inside, however, represent the five key features in Android's structure: * Applications * The Application Framework * Libraries * Android  Runtime * Linux Kernel. Now, imagine that each of these rooms hold a certain number of people. Each person represents an element of that room. Different rooms hold different amounts of people.Applications This first room is a doozy. It's â€Å"people† represent all the applications that you have in Android. Games, SMS a calendar, maps, a browser, and your contacts. All applications are written in Java ,so you can add or take away as many of these as you like. The Application Framework As a developer, you'll have full acces to the APIs used by the core apps. Android is designed so that any application can publish its capabilities. In turn, any  other  application can use those capabilities, as well. It has some security constraints, as is expected, but still. That's pretty awesome.Along with all that, you get a Content Provider (which allows apps to share information), a Resource Manager (to help you with graphics, layout files, etc), a Notification Manager (which gives you those a nnoying status beeps and such), and an Acticity Manager (which manages the life cycle of your apps). All in all, when it comes to creating applications quickly and easily, Android has you covered. We'll cover how to write an application in another article. So, you could say that the ‘people' in this room are the managers and providers and etc. Believe me, there are a LOT.Libraries Android has a set of core libraries off of which the applications run. As always, developers can directly access these. Some of the core libraries include FreeType, SQLite, LibWebCore, and SGL. Android Runtime You could say that the ‘Android runtime' room is pretty exclusive– it only has two people: the Dalvik Virtual Machine and the core libraries (am I getting on your nerves with this ‘people' thing yet? ). In Google Android, there's a tool called ‘DX'. What this does is it executes files in ‘. dex' format, which are specially for the Dalvik Virtual Machine.This forma t is also created for minimal memory footprints, which makes it ideal for cell phones. The Dalvik Virtual Machine is written so it can run multiple prcesses quickly and smoothly. It relies on the Linux Kernel to do its magic. We'll talk about that right after this. Linux Kernel Lastly, we have the Linux Kernel. This little room contains the Keypad, WiFi, Camera, and etc. drivers. The Linux Kernel holds all of Android's internal structure together. It uses Linux 2. 6, and also acts like an abstraction layer between the hardware and the software. 6 FILE SYSTEM . 1 Storage media: NAND Android uses the YAFFS flash file system, the first NAND optimized Linux flash file system. For mobile devices, hard disks are too large in size, too fragile and consume too much power to be useful. In contrast, flash memory provides fast read access time and better kinetic shock resistance than hard disks. There are fundamentally two different types of flash memory based on their construction technique: NOR and NAND. NOR is low density, offers slow writes and fast reads. NAND is low cost, high density and offers fast writes and slow reads.Embedded systems are increasingly using NAND flash for storage and NOR for code and execution. Limitations Important limitations of NAND memory include block erasure and memory wear. Block erasure means that when erasing any memory the whole block must be erased. NAND can be randomly accessed on a page basis during programming, but cannot offer arbitrary random access rewrite or erase during normal operation. To overcome this limitation, memory segments are marked to be removed or â€Å"dirty†. When the entire block is dirty, then it can be erased.Memory wear means that there are a limited number of erase-write cycles in the flash memory and at the end of its lifetime the data integrity of storage will deteriorate. Wear levelling techniques are used to uniformly use whole sections and to optimize the total lifetime of the device. Bad block management (BBM) is also used to perform write verification and remapping to spare sectors in case of write failure. 6. 2 File system for NAND: YAFFS YAFFS (Yet Another Flash File System) was developed by Toby Churchill Ltd (TCL) as a reliable filing system with fast boot time for their flash memory devices.They initially tried to modify existing flash file systems such as JFFS (used mainly for NOR) to add NAND support, but it turned out that the slow boot time and RAM consumption of existing flash file systems was unacceptable. This led them to develop a different flash file system especially for NAND according to its features and limitations to optimize performance and ensure robustness. Upon completion YAFFS performed better than existing flash file systems and can still be used with NOR, even though it is was specifically designed for NAND. YAFFS is the first flash file system specifically designed for NAND flash.YAFFS includes the following features: †¢ Journaling: a log-s tructured file system, which makes it robust to possible power failures. Note that YAFFS requires some RAM to maintain the data structure for its log. †¢ Garbage collection: highly optimized and predictable garbage collection strategies that makes it high performance and deterministic under hard writing. Collection is executed when free space becomes low. †¢ Lower memory requirement: it has a lower memory footprint than most other logstructured flash file systems, so it is more scalable. Flexibility: it uses a more general definition of NAND flash, is highly configurable and can be customized to work with various flash devices, different geometries, different error correction options, caching options, etc. †¢ Portability: although YAFFS was originally designed for use with Linux, its modular design make it easy and portable to many operating systems. The file-system-specific code was kept separate from the main YAFFS file system code. The YAFFS Direct Interface (YDI) can hook up to other filesystems by applying a wrapper layer. Robustness: it is well tested and has been used in many products. Bad block handling and error correction mitigate the limitations of flash memory. We can conceptually treat YAFFS as an improved version of flash file system with following improvements: 1. YAFFS uses less run-time RAM. 2. YAFFS garbage collection is simpler and faster. 3. YAFFS uses a whole page per file for headers and provides no compression. 4. YAFFS can be used on NOR but, will not perform very well. Therefore, partition size can be a guideline to choose between YAFFS and JFFS.For smaller partition sizes JFFS is better suited whereas for larger sizes YAFFS performs better. KERNAL MODIFICATIONS Android is based on the Linux, but does not use a standard Linux kernel. The kernel enhancements of Android include alarm driver, ashmem (Android shared memory driver), binder driver(Inter-Process Communication Interface), power management, low memory killer, ker nel debugger and logger. All these kernel enhancements have been contributed back to the open source community under the GNU Public License (GPL) [8]. Here we list a summary of the most substantial components : alarm driver: provides timers to wake devices up from sleep * ashmem: allows applications to share memory and manages the sharing in kernel levels. * binder driver: facilitates inter-process communication since data can be shared by multiple applications through the use of shared memory. A service registered as an IPC service do not have to worry about different threads because binder will handle, monitor and manage them. Binder also takes care of synchronization between processes. * Power management: built on the top on standard Linux Power Management (PM) and take a more aggressive policy to manage and save power.Android is hailed as â€Å"the first complete, open, and free mobile platform. † Complete: The designers took a comprehensive approach when they developed t he Android platform. They began with a secure operating system and built a robust software framework on top that allows for rich application development opportunities. Open: The Android platform is provided through open source licensing. Developers have unprecedented access to the handset features when developing applications. Free: Android applications are free to develop. There are no licensing or royalty fees to develop on the platform.No required membership fees. No required testing fees. No required signing or certification fees. Android applications can be distributed and commercialized in a variety of ways. Android instead has its own Linux power extension, Power Manager instead. The core power driver (Shown at the bottom of Figure 3 as â€Å"Power†) was added to the Linux kernel in order to facilitate this functionality. This module provides low level drivers in order to control the peripherals supported by the Power Manager. These peripherals currently include: scree n display and backlight, keyboard backlight and button backlight.Each peripheral's power is controlled through the use of Wake Locks. These locks are requested through the API whenever an application requires one of the managed peripherals to remain powered on (Each lock setting shown in Table 1). If no wake lock exists which â€Å"locks† the device, then it is powered off to conserve battery life. In the case of multiple power settings the transition is managed through the use of delays based on system activity. A sample of this behaviour is shown in Figure 4 for the screen backlight. In addition to Wake Locks the Power.

Analyse the gulling scene of Benedict in regards to comedy Essay

The gulling scene of Benedict is Shakespeare’s exploration of trickery and deception. The way in which deception and disorder are presented in the scene results in the comedy through Benedicts exaggerated reaction physically and in facial expression as well as in the whole scene we are in on the joke. The only reason for the deception in the scene paying off is because of the three antagonists making it very convincing this is the truth. When, the gulling scene is first presented between the antagonist roles of Leonato, Claudio and Don Pedro, we as an audience can see the bait that is laid out to the vulnerable Benedict. This is evident when Leonato states ‘she dote on Signor Benedict’ which implies that Beatrice has affection for Benedict who initially loves none. The reason for the comedy generated by this statement is it generates an exaggeration surprised facial expression from Benedict, due to the fact that Beatrice is the character who is said to despise and scorn Benedict and vice versa. In addition comedy, is generated as the audience instantly recognises that the three characters are deceiving the notorious Benedict, who despises love and wishes to die a bachelor. Moreover, comedy is spawned within the gulling scene because of the over-exaggeration of the language. The utilisaton of the phrase ‘enraged affection’ juxtaposes the rage and love, in order to depict Beatrice as someone who is uncontrollably in love with benedict, and the rage represents her anger from this. Furthermore, this phrase is an example of oxy-moron when two opposite emotions are used to emphasize the joke. The contradiction of both words seemingly would not normally fit alongside each other that are a reason for the comedy generated. Moreover, Leonato uses the word ‘infinite’ to describe the love and affection Beatrice has for Benedict. The word infinite is another example of the overstressed language. In this case, this is an example of dramatic irony to generate humor as Benedict does not a he is being deceived to create mild conflict as well as mischief in a playful way. A combination between the over-exaggeration and delivery of the language, in the gulling scene creates the comedy. This is apparent when Claudio says ‘ she falls, weeps, sobs, beats her heart, tears her hair, prays, curses’; the language and terminology that is used is highly exaggerated of Beatrice’s love and affection. The exploitation of this list form, of various different verbs in the present tense to describe her true emotion, generates amusement for the audience. Also, the urgency and fabrication contrasted with the quick pace of the delivery of the lines, is a form of emotional blackmailing. This is the entire opposite against what we have seen of Beatrice and these motions go entirely against her philosophy. This is similar to when Leonato responds to Claudio further fabricating her affection, when the term ‘ecstasy’ is employed. This is a sexual connotation for a sexual experience; reaching the climax/ orgasm that Beatrice feels when she is around Benedict. Linking back to the statement, it is clear to say that the deceit and the false report given by Leonato, Claudio and Don Pedro help in delivery the comedy to the audience. In addition, another factor, which helps to generate the comedy in the gulling scene, is Benedict lack observance that he is being tricked and deceived intentionally. Benedict is portrayed in this scene as being unintelligent, which is a serious contradiction to previous scenes where the battles of wit alongside cunning and clever statements. His unintelligence is projected when he states that the information that Beatrice loves him is of the source ‘ the white bearded fellow’ otherwise known as Leonato. Not only is comedy generated through is foolish remark, but also the way he refers to Leonato in this way, the slang for wise and prudent. Our expectations of Benedict are mistaken therefore it creates humor. In addition, the humor is created when Don Pedro states that Benedict has ‘contemptible spirit’, further justifying that Benedict deserved hatred for his lack of affection and care towards women. The comedy is generated, as we know that Benedict is carefully eavesdropping on the supposedly confidential conversation between the other characters, therefore his attitude and desire to prove them wrong in soliloquy part at the end of the act. Furthermore, when they contrast this with their description of Beatrice ‘an excellent sweet lady’, Benedict’s becomes frustrated with the faults in his personality and the realization that he has suppressed his love, implies he has deceived himself as well. In conclusion, it is debatable the key element in generating the comedy in the gulling scene however it is clearly evident that the use of over-exaggerated language, is vital. From, this scene we can now see that Benedict does not know his women as he says he does and his stupidity alongside his idiocy, helps benefits the comedy at hand. Furthermore, the influence that Don Pedro, Leonato and Claudio have over Benedicts thoughts is a necessity for the comedy to be generated.

Health Promotion in Realtion to a Midwife Essay

In 1946 the World Health Organisation (WHO) defined health as â€Å"a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity†. This definition integrates the main concepts of health and identifies that health can be viewed differently by individuals and groups (Bowden, 2006). Health and well-being are the result of a combination of physical, social, intellectual and emotional factors (Dunkley, 2000a). The concept of health promotion has emerged with the increasing realisation in society that our health is one of our most valuable personal assets, as well as an asset for society (Crafter, 1997). The Health Promotion Agency (2008) describes health promotion as a process enabling people to exert control over the determinants of health and thereby improve their health. Similarly, the WHO identifies that health promotion involves equipping people to have more power, enabling them to make choices in regard to improving their well-being (WHO, 1984). Ewles and Simnett (2003) determine from this that the fundamental elements of health promotion are improving health, empowerment and education. Breastfeeding is the best form of nutrition for infants and so is an important topic in the context of health promotion (Dearling, 1999). Health promotion is not an extended role of the midwife but a core competency. In its Code of Professional Conduct (2008), the Nursing and Midwifery Council (NMC) outlines the role of the midwife to include supporting people in caring for themselves to improve and maintain their health. Midwives must work with others to protect and promote the health and well-being of those in their care (NMC, 2008). Midwives meet and influence individual women and their families on a day-to-day basis, and can make real differences to how those people deal with health issues during their childbearing years and beyond (Crafter, 1997). Davis (2002) points out that every interaction with a woman is an opportunity to improve long-term health as midwives are trusted as authoritative figures in the delivery of health promotion. The Royal College of Midwives’ â€Å"Vision 2000† describes the midwife as a public health practitioner, and relevant models and approaches can enhance the way that midwives deliver care. A health promotion approach can be described as the vehicle used to achieve the desired aim (Dunkley-Bent, 2004). Ewles and Simnett (2003) suggest that health promotion is commonly characterised as having five different approaches: the medical approach; the behaviour change approach; the educational approach; the empowerment approach; and the societal change approach. A summary of these approaches can be found in Appendix One. A model of health promotion seeks to represent reality and demonstrates how these different approaches connect in practice (Dearling, 1999). This assignment applies Beatties (1991) model of health promotion to breastfeeding; analyses the challenges midwives may encounter when promoting breastfeeding and evaluates the effectiveness of the midwife in promoting breastfeeding. Beattie’s (1991) model is appropriate as it provides a structured framework to guide, map and contextualise health promotion intervention related to breastfeeding (Seedhouse, 2003). Beattie’s (1991) model has two dimensions; â€Å"mode of intervention† and â€Å"focus of intervention†. The â€Å"mode of intervention† ranges from authoritative which is top-down and expert-led; to negotiated, which is bottom-up and values individuals autonomy. The â€Å"focus of intervention† ranges from a focus on the individual to a focus on the collective. The model uses these dimensions to generate four strategies for health promotion – health persuasion technique, legislative action, personal counselling and community development (Tonnes and Tilford, 2001). The health persuasion technique utilises the medical and educational approaches to inform women of the research-based health benefits of breastfeeding. This intervention is top-down, directed at individual women and led by midwives as health experts (Perkins et al, 1999). It relies on persuasive tactics to ensure compliance. Being medical-based, it aims to reduce morbidity and reduce premature mortality and is conceptualised around the absence of disease. As midwives do not regard pregnancy and child-birth as states of ill-health, its validity in midwifery care must be questioned (Dunkley, 2000a). The benefits of breastfeeding are well-documented (Appendix Two), however difficulties arise in making this information relevant and personal to each woman. Often, simply giving women ‘information’ makes little difference to them (Dunkley, 2000b). Positive messages about breastfeeding should be evident in the midwife’s practice room (Ewles and Simnett, 2003). Literature and posters that promote breastfeeding can be prominently displayed. All magazines and literature in the waiting room can be examined to ensure that there are no unwanted advertisements or promotions of formula. Health persuasion is based on an assumption that women make rational, conscious decisions about how to feed in response to factual health-related information (Crafter, 2002). Personal attitudes will affect the woman’s decision more than anything; and changing beliefs, values and attitudes is difficult and requires more time, resources and dedication than most midwives have due to over-load of work (Crafter, 1997). Naidoo and Wills (2000) identify four stages in the behaviour-change process, and these can apply to choosing to breastfeed. First, the woman must understand the benefits, accept the relevance of this information to her situation, weigh up the benefits and disadvantages for herself, and finally make her decision on how to feed. Women are advised that if they breastfeed their health and that of their baby will benefit (Piper, 2005). If a woman chooses not to breastfeed, she may experience guilt feelings and start to avoid the midwife, or not share future issues of concern because she is reluctant to receive advice which is inconsistent with her own beliefs and ideas (Battersby, 2000). Non-judgmental support of breastfeeding rather than loaded advice-giving may be more appropriate as it is unethical for the midwife to coerce and persuade women into breastfeeding (Cribb and Duncan, 2002). It is not the role of the midwife to persuade, but to inform (Davis, 2002). The health persuasion technique may be useful in the short-term to raise awareness, but it is unlikely to be effective in itself as it is not enough to simply tell women why breast is best and expect them to choose to breastfeed (Entwistle et al, 2007). There is no opportunity for women to ask questions, follow long conversations or direct the dialogue to areas where they need knowledge (Dunkley, 2000a). Language barriers may also arise, midwives and women may not share the same first language, or women may not understand the medical terms related to the health benefits of breastfeeding (Bright, 1997). Health persuasion can increase the feeling of powerlessness in women; the total opposite of empowerment, which is the core principle of midwifery practice (Royal College of Midwives, 2000). Legislative action attempts to promote breastfeeding at a national level, therefore incorporating the societal-change approach. This is a benevolent, top-down intervention led by professionals in the role of â€Å"custodians† in knowing what will improve the nations’ health (Dunkley, 2000). Legislative action involves making environmental, social and economic changes by policy planning, political action and widespread collaboration with decision makers (Ewles and Simnett, 2003). The Breastfeeding Strategy Group for Northern Ireland was established by the Department of Health and Social Services (DHSS) in 1997 as a result of legislative action to try and improve breastfeeding rates in Northern Ireland. The Innocenti declaration (WHO/UNICEF, 1990) and the WHO/UNICEF Baby Friendly Initiative provide a national framework for best practice to support breastfeeding in maternity units and other healthcare facilities nationwide. Although not based on the actions of individual midwives, midwives can utilise this aspect of health promotion by lobbying power holders through their professional organisations and specialist forums, such as the Royal College of Midwives (RCM), the National Childbirth Trust (NCT) and the Association for Improvements in Maternity Services (AIMS) (Crafter, 2002). These organisations can align themselves together to address issues such as facilities for breastfeeding in public places, marketing of breastfeeding substitutes and improving maternity leave. Legislative action is an effective long-term way of promoting breastfeeding by making breastfeeding socially acceptable and the natural choice for women, thereby positively influencing the concept of breastfeeding within society (Bowden and Manning, 2006). Midwives can help develop strategies for intervention, act as advocates, promote the health of women indirectly and achieve collective improved breastfeeding rates at a level removed from individual interaction (Bowden and Manning, 2006). However, as Acts of Parliament use utilitarian principles they are unlikely to meet equally the needs of everyone (Cribb and Duncan, 2002). Midwives are also faced with a challenge in that the Government is setting targets to be met, which in a way dictates the information to be provided to women (Seedhouse, 2003). Legislative action takes time to achieve its aims, and can be an expensive form of health promotion (Bright, 1997). Community development uses the empowerment approach to enhance breastfeeding support among local communities and bring about local changes relating to breastfeeding facilities. Examples of community development include breastfeeding support groups and Sure Start Initiatives. Peer support in breastfeeding support groups has been found to be more effective in health promotion than the influence of health professionals (Barrowclough, 1997). Midwives can inform women of local groups and initiatives available to them (Barrowclough, 1997). Many women have to sit on public toilet seats or in inappropriate rooms to breastfeed their baby as restaurant proprieters and clientele are often intolerant of breastfeeding. Support groups offer women a comfortable, welcoming place to breastfeed their babies and can campaign locally to change negative attitudes towards breastfeeding (Barrowclough, 1997). Empowering community groups generates norms and social support which will reinforce breastfeeding. The nature of community development encourages autonomy, responsibility and interdependence rather than dependence on a more prescriptive form of care (Piper, 2005). Community development meets women’s needs for emotional and practical care that midwives may be unable to provide due to lack of time, and increases information and support available to breastfeeding mothers (Dunkley-Bent, 2004). Community development can also empower women to determine wider health needs and challenge medical and midwifery services through service user focus groups and participating in patient panels (Dunkley-Bent, 2004). Limitations to community development include lack of government funding for local initiatives, which can be improved through campaigning to raise awareness. Support groups are commonly only accessible to a select group of women, and it is up to midwives to ensure they work to deliver information that reaches all women in their care (Dunkley, 2000a). Midwives are ideally situated to help develop community support networks alongside women and their families (Piper, 2005). Personal counselling involves the empowerment and educationalist approaches. It is a process of active listening and reflection to empower women, based on their current knowledge and behaviour, to become more capable of making genuine informed choices (Dunkley, 2000b) The midwife’s role within this process is purely as a facilitator and enabler rather than an expert, offering guidance and support (Dunkley, 2000b). Being listened to makes individuals feel as though they have some control in planning their lives (Crafter, 2000). Rather than telling women what to do, midwives work with them to identify their needs and empower them to have the skills and confidence to breastfeed (Bright, 1997). Specialised lactation midwives can offer personal counselling if they are available, but in general midwives may have insufficient time to utilise opportunities for personal counselling in the postnatal ward or when women have been discharged back out into the community (RCM, 2002). Discussing the details of skin-to-skin contact and the importance of the first feed antenatally can encourage women to try breastfeeding (RCM, 2002). Many midwives draw on their own experience to support breastfeeding, and while this can sometimes assist good practice, it can cause difficulties as where women report neutral or negative breastfeeding messages, breastfeeding initiation can be affected (Entwistle et al, 2007). If a woman has been given the message that she is worth listening to, and is trusted to make the right decision, she will feel more confident and empowered to breastfeed (RCM, 2000). Time spent helping to establish correct attachment and positioning of the baby at the breast will in the long-term minimise continued dependence on midwifery care (Dunkley-Bent, 2004). An empowered woman would be able to participate more fully in community development, and could help promote breastfeeding by sharing her own positive experience with peers and relatives (Entwistle et al, 2007). The success of this approach is determined by a number of factors including good communication (Crafter, 2002), which can only be achieved with adequate time (Dunkley, 2000b) and the midwife’s personal attitude towards breastfeeding (Entwistle et al, 2007). Antenatal support, good hospital management and subsequent postnatal community visits are all-important components of breast-feeding promotion. Antenatal education and encouragement increases breast-feeding rates and identifies potential problem areas (Barrowclough, 1997). Hospital practices should focus on skin-to-skin contact, rooming-in, early and frequent breast-feeding, skilled support and avoidance of artificial nipples, pacifiers and formula (UNICEF, 2000). Postnatal visits should not be rushed and should include information on support groups available locally. Witnessed breast-feeding is an important part of follow-up because many breastfeeding problems are caused by improper latch-on or positioning that can be detected and corrected (RCM, 2002). Health promotion is an integral part of the midwife’s practice (NMC, 2008). The advantage of using Beattie’s (1991) model in promoting breastfeeding is that it allows midwives to question what actions are really useful in reaching and impacting on women. Beattie’s model helps midwives to review their own actions and critically analyse current methods of promoting breastfeeding (Dunkley-Bent, 2004). Breastfeeding promotion activities must cross each of the four strategies identified within the model if they are to be effective (Piper 2005). Crafter (1997) identifies challenges to implementing these strategies effectively within midwifery practice including time constraints, personal attitudes, inconsistent advice and lack of resources. Midwives must be equipped with the knowledge and skills to participate confidently in the management and promotion of breastfeeding, and thus empower women to breastfeed their babies successfully (Bowden, 2006). An awareness of the wider cultural influences and attitudes to breastfeeding can help midwives to implement effective health promotion strategies (Dunkley, 2000b).

Learning Theories Essay

Analytical and Sequential Learning. The student learns through a step-by-step method. He works out a problem in stages. He uses logic in his initial analysis as he looks at every single angle of the equation like in Algebra. He does it in sequence. He is very detailed and has to understand the problem right from the start, before he moves on to the next step. A Power Point Presentation will not work out with the Analytical and Sequential learner because of his attachment to details. He is not likely to appreciate and learn from a very generalized and summarized presentation. He would rather finish with the first step only when he has fully understood it before he will move to the next step. 2. Visual Learning. In this style, the student learns from what he sees. His focus is primarily on the visual aspects of the method like written words and figures, colorful designs and charts. He has to see things first before he understands them through other means or medium. It would be slightly difficult for him to understand a lecture in itself without some sort of illustration of the lessons. A Power Point Presentation will appeal to the Visual type of learner because of the pictures and figures in it, for him to digest the lesson further and easier. 3. Auditory Learning. Auditory learners are those who assimilate things through what they see. They learn best from oral lectures and verbal discussion. They are not distracted by sounds, like music, when studying. They understand directions better when these are given verbally. They are adept at grammar and foreign language skills mostly from just listening. Power Point Presentations may be partly effective only because of the sound effects that jolt them into attention, before they can be expected to absorb the written part of the presentation. The Auditory learners are on the slow side with visuals and written concepts. 4. Kinesthetic Learning. The Kinesthetic learners are those who learn best through the use of their hands, or the learning-by-doing style. They are the physically active persons who can not stay put for long and who need to take breaks every once in a while. As sit down lectures are not for them, Power Point Presentations will not be an effective learning tool for them. They are the kinds who are more into the observation tours outside of the classrooms. References Fleming, G. (2009). Analytical and Sequential Learning. About. Com. Retrieved May 1, 2009 from http://homeworktips. about. com/od/homeworkhelp/a/analytic. htm Fleming, G. (2009). Learning Styles. About. Com. Retrieved May 1, 2009 from http://homeworktips. about. com/od/homeworkhelp/a/learningstyle. htm

Bone dissection Essay

The skeletal system is made up of cartilage and bone. Both bone and cartilage are connective tissues, that is, they are composed of cells in a matrix with intracellular fibers. Just imagine connective tissue as a gelatin salad with grapes and coconut. The grapes would represent cells, the gelatin the support material for matrix, and the pieces of coconut the intracellular fibers. By changing the amounts of each ingredient and adding extra substances, we can produce a material that is very hard like bone and can withstand weight or softer like cartilage which can be used as a cushioning material. In this exercise, we will examine a fresh raw chicken bone to study bone structure. Materials Note: To complete both experiments, you will need two raw chicken bones. Each experiment requires a separate bone. Fresh chicken leg bone Knife Procedure 1. Carefully remove the skin and muscles from the bone as you do this, note the way that muscles are attached.. 2. Split the bone lengthwise. 3. Examine the bone and locate the following structures: a. Tendon – Examine the attachment of the muscles to bone. In most cases, the long ropelike attachment is a tendon and is composed of dense regular connective tissue. b. Periosteum This thin membrane covers the outside of the bone. c. Articular cartilage Note this thin layer of cartilage covering the epiphysis. d. Marrow cavity This hollow cavity in the diaphysis of the bone is lines with a thin membrane called the endosteum. e. Spongy bone This type of bone is located in the ends or epiphyses of the bone and appears to be open with small spicules or bars. f. Compact bone Makes up the shaft or diaphysis of the bone. Questions 1. How does spongy bone differ from compact bone? What differences did you see in the appearance of the spongy bone and compact bone? What color was the spongy bone? 2. How does cartilage differ from bone? How did each one feel when pierced with the knife? 3. How did the periosteum and endosteum differ in thickness? 4. Was the bone marrow yellow, red, green or blue? 5. What type of cartilage makes up the articular cartilage? 6. How did the articular cartilage differ in appearance from the spongy bone? 7. What color was the tendon? What substance gives it strength? 8. How did the raw bone differ in appearance from the baked bone in the other experiment? Note: Chicken may be contaminated with Salmonella. Wear gloves when possible during handling and wash hands thoroughly at the conclusion of your work!! Note: There are questions that will tell me if you did the dissection as I asked. If you miss these questions, you will receive no credit for the dissection.

Costa Coffee Essay

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of both companies. The target markets of both – BESO and Costa Coffee are similar. That makes the competition between them even bigger. The report also discusses the marketing approach and the various advertising campaigns conducted by Costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of Costa Coffee is also considered and plans to expand to different locations. The pricing strategy of BESO is based closely to the strategy of Costa Coffee as we have adopted competitive pricing. In terms of ethical issues we examined the various types of corporate social responsibilities of Costa Coffee. 2. Introduction. The business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business environment where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be focused only on the UK market. 3. BESO – Brief history BESO Coffee is a coffee chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has grown, new stakeholders appeared. At first BESO’s target market was limited as well as the products it offered- only a few types of coffee and limited types of confectionary. However, only two years after launching BESO on the market it became popular through different groups of people, therefore the menu became much diversified and the target market as well. BESO has shown great performance during the years and has become one of the most recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e. g. Coffee farming. †¢ †¢ †¢ 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or VAT on goods sold. The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now have less disposable income to spend and as a result cut-down on the purchasing of non-vital goods. This is due to of unemployment rising and the levels of debt increasing. The social factors that need to be taken into consideration is that consumers are spending more money on coffee due to the demand for quality goods. This can be seen in the comparison of value of tea and coffee industry with coffee valuing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technological issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run. 5. Target market According to a Mintel report titled â€Å"Coffee Shops† published February 2012, â€Å"Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users†. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that â€Å"Costa has different store designs to suit different purposes such as ‘Metro’ which is aimed at the younger/urban consumers and ‘Evolution’ which is designed for more mature customers in provincial locations. It states its customer segments are ‘Recharge, Relax, Refuel’†. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents. Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as ‘How Do You Like Yours’, which allowed customers to customize their coffee’s by for example adding espresso or syrup. This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating trends, which can be seen in the figure below. Figure: Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Profession. Other campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad. The advert helped to illustrate the â€Å"superiority of Costa’s products† and according Reynolds (2010) its message was that â€Å"the brand is on a mission to save the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa†. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers. Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in today’s society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures. In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. Meanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumers’ minds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as ‘All the love, none of the handles’ and ‘Extra feel good in every cup’ (Mintel 2012) Customers were also encouraged to see the lighter side of life with its Costa Light Comedy Challenge competition. Costa’s aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website. A public vote then saw the top ten entries from five regions go through to a further round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffee’s distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed. They will extend the brand’s reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a â€Å"firm fixture† of peoples’ lives. â€Å"Coffee culture has grown massively over the last five to 10 years – people have a real demand for quality coffee and a choice of different coffees,† he said. â€Å"When I was kid everyone wanted a Nescafe – that has definitely changed. † (The Guardian 2011). 8. Pricing strategy. Costa Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two sizes of drinks – medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one. But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big profit from each cup of coffee. This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9. Pricing strategy that we will adopt – competition based pricing strategy One of the biggest advantages of the †Competition based pricing strategy† is that in the same time you are focused on your business and objectives and on the competition’s strategies. Once you understand what the competition is doing, you have the chance to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share. There are three types on competition based pricing methods: †¢ †¢ †¢ Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the †Competition based pricing† as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods. BESO will offer similar products as/like the Costa’s products but on lower prices, therefore BESO’s market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Profession. therefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market penetration, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010). The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the †Market – share pricing† after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined. 9. 1. Disadvantages of †Competition based pricing† †¢ †¢ †¢ There is a danger to ignore your own production cost if you focus too closely on the competitors’ prices. It takes more time to research and update competitors’ information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the ‘Just How Do You Like Yours? ’ campaign. It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumer’s sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers’ attention through qualities other than price. For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disagree that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffee’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. â€Å"Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs† (Mintel 2012). 11. Costa Coffee’s attitude towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier. That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certifiedâ„ ¢ farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from certified sustainable farms. Costa Coffee is also a member of UK Paper Cup Recycling Committee, their cups are made from sustainable sources and that’s saves about 1,100 trees a year. The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others. People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitor’s CSR activity Costa Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be? The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are: †¢ †¢ †¢ †¢ Developing Costa Coffee’s energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturer’s waste contractors and NGO to improve takeaway cup recycling. 10 11 †¢ †¢ The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades. The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best structured plan for the company. Costa’s cardboard cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups. Costa Coffee is raising money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. †¢ †¢ †¢ 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costa’s disadvantages and to convert them into our opportunities for prosperity. Offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESO’s cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESO’s fantastic services and great value for money. 15. References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P. (2011), Business Research Methods, New York, McGraw – Hill Education Economics Help (2008), Costa Coffee UK and Sales Techniques. Available at: http://econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html [Accessed: 20th March 2012]. Government of Alberta (2012), Methods to Price Your Products. Available at: http://www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133#competition [Accessed: 20th March 2012] Jobber D. (2010), Principles and Practice of Marketing, London, McGraw – Hill Education 11 12 The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at: http://uk. linkedin. com/pub/ollie-rosevear/14/672/948 [Accessed: 20th March 2012] Mintel (2012), Brand Communication and Promotion. Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992#hit1 [Accessed: 20th March 2012] Mintel.

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Human Resource Planning and Organizational Strategy - Research Paper Example As such, human resource planning activities complements strategic development and implementation (Plunkett et. al., 2013). Human resource planning is the element of the staffing process that involves the assessment of an organization’s employees, predicts future needs and examines the need to retain or add employees. Recruitment involves identifying qualified potential employees. The element of selection has to do with examining candidates and hiring the ones who are best qualified and suitable for the job. In orientation, newly hired employees are acquainted with the environment within the organization. Training and development is the element of the staffing process that involves equipping employees with new knowledge, skills and competencies to facilitate and improve their performance. Through performance appraisal, the human resource management devises ways of assessing how well employees do in their jobs and how to reward them. Compensation is an important element of the staffing process that helps set employees’ payments and benefits. Employment decisions are the eighth element of sta ffing process that helps determine which employees are to be fired, laid off or promoted (Nelson & Public Library Association, 2008). The element of human resource planning corresponds to the human resource planning activity of assessing an organization’s staffing needs. Staffing process’ element of recruitment exemplifies one of the most important activities of human resource planning of getting new employees for the organization. Selection and orientation are the steps that follow the human resource planning activity of assessing the organization’s staffing needs. The human resource activity of budgeting complements the elements of the staffing process including training and development, performance appraisal and compensation. The element of employment decisions is encompassed

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How Companies Use Their Structure, Culture and Team Resources to Develop Competitive Advantage - Essay Example According to the research findings, it can, therefore, be said that the culture of the organization should be designed in such a manner that supports continuous improvement, seeks to improve their employee’s style of job performance and in the long run developing quality awareness. Culture is one of the most important building blocks of an organization and for this reason, it is imperative that the organization work very hard to uphold it. Various studies indicate that most of the successful companies have strong cultures embedded in them. However, for them to be this successful, a number of conditions have to be affected. The effect of organizational culture relies partly on how strong the organization is and can be measured by how extensively and profoundly employees hold the company’s governing values and assumptions. In organizations with strong cultures, these values are institutionalized through well-established artifact and this renders them very difficult to alt er. Some of these cultures may be traced to the foundation of the company through its founding father’s values and assumptions. Organizations that seek to obtain the commitment of their employees require them to identify with the values, beliefs, attitudes, norms, and artifact of the organization, hence the need for organizational culture. There are seven elements in the cultural web that are interlinked while the commonly held beliefs, attitudes, and values are also known as ‘the paradigm’ are at the center. The seven elements include routine, symbols, power structures, rituals, stories, control systems, and organizational structure. Titiev asserts that learning and sharing culture is central to culture definition. The culture of an organization can be defined as: â€Å"A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and the refore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems.

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Fraud and Cyber Terrorism - Research Paper Example When implemented proactively to identify unknown fraud, it depicts laser-like precision that allows for much more efficient investigation. (Sanjay Goel. 2010). Cyber terrorism is the act of illegally accessing computers and information chiefly via the internet to create physical harm or severe disturbance of infrastructure. Cyberterrorism could scholarly be defined as â€Å"The premeditated use of disruptive activities, or the threat thereof, against computers and/or networks, with the intention to cause harm or further social, ideological, religious, political or similar objectives or to intimidate any person in furtherance of such objectives.† Agencies that deal with fraud such as Interpol and the FBI are doing a great job in fighting against cyber terrorism. Interpol on its part is assisting all the member countries and training their personnel to equip themselves with the current trends and forms of fighting cyber terrorism. The Council of Europe Convention on Cyber Crime, which is the first international treaty for fighting against computer crime, is the product of 4 years work by experts from the 45 member and non-member states that include Japan, USA, and Canada. The treaty has already imposed after its endorsement by Lithuania on 21st of March 2004. (Achkoski, J., & Dojchinovski, M. 2011) With the ever-changing trends in the cyber technology sector, there are no foolproof methods to protect a system. To say that you have a completely secure system, then it means that it can never be accessed by anyone. Even in most military set up, top secret information is kept on servers with no outside connection as a form of deterrence of cyber terrorism. Another common way that cyber terrorism can be avoided apart from such isolation is encryption.  

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Compare Canadian Healthcare System with US Healthcare System - Research Paper Example In this essay, the author will illustrate a brief descriptive analysis and critical evaluation of the considerable merits of the two systems. While, it is generally acknowledged that Canada’s system is inexpensive, others also contend that it is inferior to the US healthcare system in terms of availability and quality of care. The aim of this paper is not to prove who is better off than the other, but to offer valuable points for improvement for the greater welfare of the people. Funding. The main difference between the US and Canadian healthcare system is the way it is funded. In the US, various insurance agencies in coordination with the concerned governmental units would pay for the hospitalization and other medical expenses of the citizen, notwithstanding his or her own personal fund to cover every item in the bill (Shi & Singh, 2008). While in Canada, the government serves as the single payer for all the expenses incurred in the medical procedures of the citizen. For most cases, no charge shall be directed to the patient, although for pharmaceutical purchases a minimal amount may come from his or her own wallet. In this context, the Canadian system earns many significant advantages as the coverage is universal, and ‘less privileged’ citizens enjoy the same medical treatment as those with the wealthy members of society. Recent statistics demonstrate that life expectancy rate in Canada is higher than in the US by two years. It was noted that the latter is among the lowest among highly industrialized nations in terms of this scientific finding (Nolte & McKee, 2008). Costs. The role of the government in Canada’s healthcare system is much noticeable than in the US. The serious responsibility of the state to pay for the medical expenses of the people poses a challenge to the officials, yet places them in the position to be of much help. Available literatures declare that with Canada’s government as sole payer, efficient administ ration of healthcare costs is achieved. In the US, the multifarious insurers may actually lead to the confusion of the patient and physician, hence precipitating hitches on the way. Access. One great disadvantage to the Canadian health system, however, is the lowered number of physicians. This plight was attributed to the fact that most Canadian doctors would opt to practice the profession in the American soil as the financial rewards are way too attractive than in their homeland. This premise may also be contributory to the imbalance of the number of generalist and specialist physicians in the US. In any event, equilibrium of these medical professionals is necessitated to provide holistic medical treatment to patients. By instituting some reforms in the American set-up, generalist doctors will proliferate and will be available to the general public (Schoen, Osborn, Doty, Squires, & Applebaum, 2009). It was also reported that in the area of technological advancement in healthcare, C anada’s system is less important. Few numbers of scanner and MRI machines may cause delay in the service and would cause for insufficient diagnostic reliability. Above all, due to these reasons, Canada’s healthcare providers are criticized for the longer wait periods that their clients experience. Another negative aspect raised against both systems is the intentional inaccuracy of diagnostic results so as to generate profit.

What It Takes to Be a Volunteer Article Example | Topics and Well Written Essays - 500 words

What It Takes to Be a Volunteer - Article Example I thoroughly enjoyed the experience because it made me feel special as I was able to impart that special feel within the lives of the people themselves. I found out that by doing good, the conscience gains quite a great deal of satisfaction as it is something that makes me feel satisfied with who I am and what I want to give back to the society in more ways than one. The socio-economic development that took place in Haiti during this time was immense. I learned quite a few aspects related to the socio-economic development domains as these have been very dear to me now. I found out that I can grow my capacity building domains as these had the power to find new pathways and thus translate success into a language of its own in the most basic sense. More than anything else, I aspire to seek my own success through the steps that I undertook and which I plan on taking in the coming times as well, and not just remain limited to the Haiti experience in the sheerest sense. The socio-economic development in times of peace and security are therefore some of the more significant pointers that I will derive from the entire experience of being a volunteer in Haiti. It gave me immense satisfaction to know that I belonged amongst the people who could do something or the other for the people who were in distress and who required a hand at the end of the day, no matter how small the effort turned out to be (Kelloway, 2001). I am of the opinion that some possible ways of encouraging volunteerism are through finding pathways through which the related individuals are contacted so that they can give their best towards the societal domains. This will help them shape up in a better manner than they ought to be without the volunteering role coming to the fore.

Effect of Bullying in Childhood on the Future of a Person Essay

Effect of Bullying in Childhood on the Future of a Person - Essay Example The difference between the children influences them towards such activities and there is an every chance to become an irresponsible adult. This is an unwanted scenario in the children and it has to be avoided to save the future of them and to carve them as a responsible citizen. There are some causes for the children to become bully. The family relations and gender differences as well as humiliations affect their psychology. The influences of the friends' psychology also attract the children and it affects their behavior as an adult. Another reason that affects them is humiliation through bullying. Some of them are being humiliated by the people in the environment and being bullied will be hurt and psychologically became more bully than the other children and they want to take revenge on the society. The above aspect results in affecting the behavior of the person in the future. Hence demographics can be taken as third variable that depends on parents, friends as well as all the peop le in society and decides the humiliation with which the child meet as part of his daily activities (Hee-Soon Juon, 2006). Hence, the variables considered are; environment, age, demographics The children considered in this paper are the ones investigated by academic researchers from Washington and Indiana Universities. According to a study, the children who are witnessing the violence at home become bully by themselves. The quarrellings between the parents or siblings influence the children and in turn affect their behavior as an adult in future. Lead researcher Dr. Narissa bauer opines that the children imitate the elders and they also want to behave like them and this brings out the reasons for the peculiar behavior in children. Hence, in this case the first variable environment plays the major role in children being bullied. One can have an assertion that imitation attitude in children may lead to abnormalities of their behavior in future and this aspect consolidates the fact that the environment is an variable to consider as imitation depends on it. Parents are role models for the children and as a result they follow their behavior. If once they believe or attracted towards violence they will walk in that path only to enjoy themselves. They may think that 'If daddy is beating mummy and bring her to his control I too can beat my friends and they also will become obedient to me and I can control them'. As a result the child turns to be a bully in the future and tries to control everything and everybody by bullying. The study came to conclusion that the 97% of the bullish children were victims of the home violence and as a result, one can blame the environment for bullying the children. The affect of bullying on children according to environment and age even considers the demographics as the affects are studied according to the people the children faced in their daily life (Alexandra Lupu, 2006). Bullish Impact on the Future of Children of Different Ages According to the study of Duncan B. Clark the behavior of children who are subjected to bullying is completely different than the other sober children and depends on age. They behave rudely in future if they are bullied in teenage and may turn into cowards or introverts if

The role of German military in implementing Nazism Essay

The role of German military in implementing Nazism - Essay Example The Allies had controlled the size of the German military through the Treaty of Versailles, in hope that through controlling the re-constitution of the German military, the chances of German aggression against its perceived political enemies from World War I would come to an end. The coming into power of Adolf Hitler saw the renunciation of the treaty of Versailles just two years into power, and the consequence was the growth, expansion and re-creation of the German military, with the military that previously consisted of only 21 divisions growing into over 100 divisions, and thousands of smaller units during the Nazism regime period between 1935 and 1945 . The end of 1945 saw over 13 million Germans serving in the German military, compared to only 100,000 people who constituted the German military in 1933. Thus, it is the German military, more than any other arm or institution, which was responsible for the implementation of the Nazism ideologies through military force and combat, r esulting in the successful thriving of Nazism in Germany . Part II: How Germany implemented the HolocaustThe first step towards the implementation of Holocaust in Germany was the implementation of the Nuremberg Laws in 1935, which sought to maintain the purity of the German blood by restricting any form of intermarriages between the Germans and the Jews .   In addition, the laws also deprived the Jews of the German citizenship, while also prohibiting the Jews from having non-Jewish maids, and also outlawing.

Ethics Essay Essay Example for Free

Ethics Essay Essay There are similarities and differences, which exist between virtue, utilitarianism, and deontological ethical theories. I will provide an explanation of each theory as well as a description of the differences in how each theory addresses ethics and morality. From childhood to adulthood, People have lived through many experiences. I will touch briefly on a personal experience to show the relationship between virtue, values, and moral concepts as they relate to one of the theories. Beginning with Virtue ethics, â€Å"it is also called agent-based ethics. Its position is that we become good when we cultivate excellence (virtue) by pursuing the moderate course between excess and defect† (Boylan, Pg 208, 2009). An example of this is by saying that a person who has a certain job or career can achieve excellence if he or she make the conscious decision to do what it takes to get there. Utilitarianism defined is â€Å"the theory that suggests that an action is morally right when that action produces more total utility for the group as a consequence than any other alternative does.† Utilitarianism has an individual put the entity before his or herself, for the greater good of the team, work-center, or corporation. By understanding one’s position in that entity, realizing at the moment there is someone better suited to fulfill a task, the utilitarian willingly would offer the task to the more qualified person. The Deontological theory, suggest, â€Å"that an agents duty is based up principle. The theory bases its duties on the nature of human reason or on the nature of human action. It asserts the existence of moral facts and so is a moral realist theory.† An example of this theory would be the actions given to the police force. Policemen have a duty to uphold the law even if it means taking another persons life at will. Usually when warranted, the consequences of taking another persons life are justified by their duty to uphold the law. Under virtue theory, ethics and morality are addressed by asking how do we determine if a person is good or not. Do we give ourselves time to get to know a person or do we determine the good in a person based on their acts. Is it fair to judge a person on acts alone? Understanding that some individuals may view things different from others describes morality.  Morality is addressed by virtue to understand what one person thinks is ethically good or not may not be right or wrong to another. Utilitarianism addresses ethics and morality by placing the good of the group at the forefront. Utilitarianism would be a group of citizens believing in the same goal for the good of the team. For this to exist, each citizen in the group has the same beliefs and look for toward the same outcome. There is no question of right and wrong or the greater good. They all follow a set standard for what they perceive to be the best action for the team. Deontology Theory addresses ethics and morality by taking the command action as it asks the question, â€Å"when does recognition of moral duty begin?† (Boylan, Pg. 173, 2009). The commanding task for this theory applies to those with a duty to act upon. For example, the president of the USA has a duty to protect the nation from all enemies. His position would fall into this theory whereas his personal thinking may be as a utilitarian or of virtue. Based on the position there may be a requirement to fulfill a certain duty under the deontological theory. A personal experience that I could relate to one of these theories would be the legalization of abortion. Although I believe a person should have the right to an abortion, I do not believe the act itself is right. I also think it depends on the reason. I went through a situation in which a friend was pregnant and did not want to have an abortion, however, chose to do so because of her financial situation. Ethically she made a choice that was hers to do so but the moral to do so was wrong I feel based on her reasoning. Automatically I would say her values to the situation were about herself only and not about what she was destroying. Comparing the Virtue, Utilitarianism, and Deontology theories provided some similarities and differences. An explanation was given for these theories as well as a description of the ethical and moral differences of each. Last, a personal experience was provided detailing how the relationship between virtue, values, and moral concepts related to the theories. Reference: Boylan, M. (2009). Basic Ethics (2nd ed.). Retrieved from The University of Phoenix eBook Collection database.

Duties and Responsibilities Essay Example for Free

Duties and Responsibilities Essay The main purpose of a master scheduler should be to arrange the staff, students and resources of the school in order to come up with a schedule that optimizes learning in the institution. She/He is tasked to assure that the operation of the institution runs smoothly and efficiently. This paper discusses the duties and responsibilities of a master scheduler, as well as activities that he/she should be implementing. The main duty of a Master Scheduler is to initiate and spearhead the planning, development and maintenance of the Master Schedule. The Master Schedule is expected to support the objectives and the existing curricula of the school. A few signs of a good Master Schedule are as follows: 1) ample time is allotted for the teachers and the students to attain their objectives and expectations, and 2) teachers are able to focus on their area of expertise for more efficiency. This Master Schedule should be finalized and approved before fall of 2009. Since this is the main activity of a Master Scheduler, all 150 hours should be spent on this activity. In the development of a schedule, the Master Scheduler should first do an inspection of the resources of the school. Some of the factors that should be considered when doing the Master Schedule are the approved curriculum, population of the enrollees, availability of teachers, expertise of teachers, number of available classrooms, size of the school cafeteria and number of cafeteria employees and transportation schedules to and from school. These factors will dictate what the schedule should be in order to optimize learning in school given the limited resources. Recording and note-taking should be done. This should be implemented during the first 24 hours on the job or an equivalent of 3 days. Upon receipt of the records of the available teachers, the necessary coordination with the teachers and administrators should be done to come up with an initial Master Schedule. The Master Scheduler can opt to discuss the schedule one-by-one with each teacher, if not too pressured with time. This should take about 40 hours on the job. After an initial Master Schedule has been drafted, this should be discussed with all the teachers and administration staffs. A general meeting of about 4 hours or half a day should be initiated by the Master Scheduler for the purpose of clarifying any conflict, questions and concerns that the teachers and administration staffs should have. Analysis of the final schedule should be done alone by the Master Scheduler. He/She should be able to make sure that the schedule has been optimized given the limited resources of the institution. Problems which are foreseen to happen should be eliminated and alternative plans should be laid out. The analysis should be done in 40 hours or equivalent of 1-week work. After finalization of the Master Schedule, this should be submitted to the school superintendent for approval. Meetings should be set in order to discuss the Master Schedule with the school’s higher management. Questions and concerns should be clarified during this stage. Discussion with higher management should take about 16 hours on the job or an equivalent of 2 days. Prior to the enrollment, a proper monitoring system should be set up in order to examine the workability and feasibility of the Master Schedule. Set-up of the monitoring system should take about 16 hours or 2 days of work. And during enrollment, the monitoring system should be used to observe any problems and deviations from the Master Schedule. If problems and deviations occur, the Master Scheduler should be able to coordinate this with the necessary parties and decide promptly on it. Upon enrollment, the Master Scheduler should spearhead and manage the encoding of the student records, schedules, registration, registration changes and late registration. This stage also involves encoding of the teachers’ schedules. Management of the encoding and monitoring of the Master Schedule should be done during the enrollment period which is about a week or 40-day work.

The Growth Of Indian Poetry English Language Essay

The Growth Of Indian Poetry English Language Essay Indian poetry has a full and ancient past. During the last four thousand years it was written in the languages belonging to both the major linguistic groups, the Indo-Aryan and the Indo-Dravidian. Indian poetry in Sanskrit and its popular forms flourished primarily from the middle of the second millennium BC to AD 1,000. During the one thousand years, Indian poetry was written in most of the Indo-Aryan and the Indo-Dravidian languages including Assamese, Bengali, Guajarati, Hindi, Kashmiri, Tamil, Telugu, Urdu. The growth of Indian poetry in English was a direct result of the British influence and rule of India. Early Indian poetry in English was a borrowed plume in every possible way. Right from syntax to sentiments everything was so imitative that it looked a perfect alien bride. Both in its inspiration and guidance it depended on England. Even the imagination was slavish. The nature, quality, expanse and dimensions of, both, mind and imagination, depend upon the freedom linguistic elasticity offers the user. Attempts to keep the rigidities of British syntax, word use, phrase making, and melody have either improvised poetry in English or made it as complex and abstract as follows: The ageing chemist in his drawing room, terse, Gentle: the sea like soapsuds in the night, Seen from the ship: the moon, leprous, inverse, Rising: the girl at Hanoi with her white Hands and dogs ears, dripping with amber light: Have these things shaped me for the craft of verse? Do they remain, giving a sad insight? And have I changed for better or for worse?  [1]   Yet another reason for the poverty and monotony of Indian poetry in English was the monopoly of its practice by elites placed either in a few metropolises or educated abroad. The publishing industry, which also got localised in these metropolises, felt overawed by this elite class of poets and refused to patronise others. It is only the Writers Workshop which respected the urgencies of expression of the common man. Indian poetry in English has since found its roots in the rural areas and men of genuine feelings over-ride the restraints and constraints of a medium calling for nativization. More poetry in English has now poured forth from a variety of people representing the life and spirit of this land. This secularisation has, obviously, led to the remoulding of English to the native needs of expression termed as Indianization. The term Indainization of English is generally used in the pejorative sense without understanding the dynamics of linguistic change of this medium in the country. We cannot both, use English in Indian Contexts and yet keep its British cultural antecedents and linguistic sanctities. Objections to this process of acculturation of English come from those pedagogues who are either suffering from colonial chauvinism or academic purism. But aside of these reservations, English in India has continued to serve its changed contexts remarkably well. Though the Indian novelists in English have accelerated the process of desired linguistic deviation, it is the Indian poets in English who have stabilised the naturalization of English to native hues. Braj B. Kachru, errs when he opines this process as linguistic and cultural characteristics transferred to an adopted alien language. In fact, it should be rightly described as naturalization of a language wherein it does not act alien. It is only whe n the stereotypes of languages, word use, and collocation, phrase and image making are dismantled that the medium can be made amenable and reconstructed to house the native feel of life. English when separated from the rigidity of its British usage, rightly becomes neutral to develop as an independent dialect, as in the case of the Caribbean, the West African and South Asian. The wider is the dissociation of language from its socio-cultural and geographic-political roots, the greater is its freedom to serve the new user. The ever increasing number of Indian English poets has led to a definitive growth of English as Indian. The exercise of the personal and the private in the form has led to a sizeable naturalization of English to the feel of the local hand, men and events cape in the country. English, in this process of transformation, has undergone some mutilation of its traditional grammar, syntax and usage. Hence, the Indianization of English is a historical corollary and it must be understood and accepted as such. The increased use of Indian landscape and the dissociation from Christmas trees, lilies, daffodils, dales, and nightingales have changed the texture of English in its usage for creative purposes. Consequently, there is a shift in the import and suggestiveness of the language, facilitating ease in taking liberties with the British bound norms and forms of making inflexions compounds and phrases, and patterns of making images and sentences to suit the Indian ethos and imagination. The faddists generally charge Indian English poets of not creating but importing translations of their native thought and feel structures and consequently, the corresponding linguistic patterns in English, not knowing the urgency and purpose of manipulating a foreign medium to our purpose and use. English itself in England has undertone this process of enrichment from French borrowings. Bloomfield is of opinion that expressions like a marriage of convenience, it goes without saying or I have told him I do no t know how many times, are Word for word imitations of French phrases.  [2]  Here the Indian has the advantage of being, both, French and British and lender and borrower in one; and this acceptance, accumulation, and naturalization of English as a medium of expression is obviously going to be on his own terms rather than on the terms dictated by colonial straightjackets. English cannot be Indian unless its British identity is tampered with. Not that it has to be done deliberately. It is happening in a natural course of its use and usage in the country. Its dialectical variations have multiplied according to the field and feel in which it has been used in different geographic-cultural and socio-professional contexts in the country. No two English spoken in our country are of the same frame, order, register, and texture. Narrowing down the generalization of English in India to that of the variety used and practised by the poets; we find that most of the Indian poets in English come from the educated class whereby the parameters of its criticism and analysis are likely to be less controversial. Further, the shift of poetry as medium of expression from the Westernized urban elite to the native has given English sufficient ground not merely for cleansing its British affectations and associations but also for naturalization it to Indian sensibilities. No deliberate attempt to Indianize English would succeed in taming English to our respective needs unless it is decolonised through a gradual and wider usage in life styles common to the local contexts in general. The African English is the most admiral model to learn from in this direction. Indian English poetry over the past two-hundred and fifty years departs from any stylized representation of reality of the Indian life and scene or any stylistic experimentation with language to assert national identity. Instead it makes conscious use of language, thereby making language more malleable to change with ease and naturalness. The features of change in this form can be observed in the areas of using words with shades of meaning not attributed to it before, compounding, phrase making, transfer of idioms, lexis, collocations, appellations, use of prepositions, change in morphological features, coinage, syntax, assimilation of Indian words and myths, and above all in image making. The excessive use of the spiritual, transcendental and metaphysical mode has also affected the tone and texture of this poetry. Besides, one could also note the continued use of polite diction and Latinity in this poetry. Generally there is a scaling down of high seriousness to simplicity and human concerns. There is no strict classification or movements among poets in this regard. The poets exhibit these changes and characteristics of change in entirety or in parts in their own ways. The ever increasing poets from the non-elite and non-urban tribe have led to the right naturalisation of English to the Indian milieu and ethos. Though the jingoism of aesthetic slavery to colonial rule in academic criticism may pick holes in the very credentials of this expressive medium and form (poetry), the current of changes cannot be denied or averted, as witnessed in the Gaelicization and Africanization of English in Ireland and Africa. While there were strong political overtones to and behind this change in these countries, fortunately or unfortunately, there is no such political fervour behind the change in India. More than Douglas Hyde, Brendan Behan, and Synge; it is Chinua Achebe, Gabriel Okara, and Amos Tutuola who come closest to our situation and provide a parallel to this change in open affirmation of the fact that no Indian should accept the British modes and models of English if he is to use it as a medium of his expression in the country. Therefore the changed contexts of landscape, culture and linguistic anodes and patterns not only alienate the language from its roots but also force it to put on the local colour, texture, usage, form, and function. There are three questions that come to the fore when discussing about Indian poetry of English: Is Indian verse in English only sometimes Indian and occasionally poetry? Must Indian poetry in English be Indian before it can be true poetry? In what exactly lies the Indianness of Indian poetry in English? To begin with the first question, Is Indian verse in English only sometimes Indian and occasionally poetry?; the second part of this question is easily answered. All Indian verse in English produced during the last two centuries from Henry Derozio to the present day does not automatically qualify as genuine poetry. As a recent anthologist puts it, Publication in the field of Indo-Anglian poetry has been ample and indiscriminate. For every reckonable book of Indo-Anglian poems I have read, I have probably read ten that need not have been read at all. They may be Indo-Anglian, but they are not poetry.  [3]  We might agree, some Indian verse in English is only occasionally poetry, mostly because it is very much a poetry of occasion. Most of the numerous sonnets and verse celebrating the motherland and the illustrious leaders ( Sarojini Naidus To India, and The Lotus, Humayun Kabirs Mahatma, V.N.Bhushans Ninth August, 1942, and R.R.Sresthas A Light onto our Path) are cases in point, cullied in random. Conventional sentiment couched in conventional diction and imagery can hardly rise to the level of genuine poetry. In trying to find a satisfactory answer to the first part of the question, viz. Is Indian verse in English only sometimes Indian, one is on comparatively safe ground in spotting obvious imitations, which has made an uncomfortably large part of this writing a whispering gallery of echoes rather than a chorus of authentic voices. Thoreau wrote in Walden, The head monkey at Paris puts on a travellers cap, and all the monkeys in America do the same. The history of Indian poetry in English shows a similar process at work. When the head monkey in London puts on a new literary thinking cap, all the descendants of Shri Hanumanji in India dutifully do the same. Kashiprosad Ghoshs Shair in The Shair and Other poems was obviously an Indian avatar of Sir Walter Scotts Minstrel in The Lay of the Last Minstrel. The romantic sun indeed continued to shine in India long after it had ceased to shed on Britain the light that never was on sea or land, because literary geography inevitably implies a time -lag similar to the one which physical geography presents. After Victorianism succeeded romanticism in Britain, in due course Tennysonesque and Swinburnian melodies (some of Harindranath Chattopadhyayas lyrics are typical examples) and Arnoldian musing (One recalls Gordon Bottomleys well known description of Indian-poetry in English as Mathew Arnold in a saree) becme the models to be aped. Modernism arrived after independence (again with the inevitable time-lag) more than a generation after it had entered Britain. Indian poetry in English is thus only occasionally poetry and only sometimes poetry. This leads to another strain of thought that why must Indian poetry in English be always Indian to establish a nationality. H.W.Longfellow is reported to have said, in connection with the novel Kavanagh, Nationality in literature is good, but universality is better. Longfellows statement leads to a similar plea: Why insist that the Indian poet must talk of the banyan and the Champak, and not of cedars and wisterias; of parrots and water-buffaloes and not of redbreasts and unicorns; of mangoes and guavas, and not of pears and peaches?