Opportunities and Threats of Toyota

—Fuel Efficiency focus need to keep innovating here, and they have been where they are going to be Rolling out a hydrogen fuel cell car in 2015. They are a leader in this technology as they have been with the plug in electric/gas vehicles. —Continue adapting to customer’s new needs scion – going for our generation of the generation Y, sporty but cheaper models of cars. While the Toyota is known as a family car, the scion is seen as the kids car. Going further, the lexus is known as the exus – going for the people who can spend a little more money, and do not want the super popular cars. —More acquisitions to enter new markets Robotics – created a wheelchair that can be controlled by the mind for people who are paralyzed. They are focusing more on robotics to help the elderly, as they are doing in Japan. This will be great here in America as soon as the Baby Boomers start to retire. Toyota has also dipped their feet into Aerospace and A gricultural biotechnology Average car in the US 11 years old, which is a record. This is at least in part to increasing quality of car manufacturing, making them last longer, but nevertheless, this is an opportunity for all car makers, as people like to upgrade to new technology. Threats —General Motors’ reorganization —VW, BMW~ other cars moving into the fuel efficient focus Honda, Smart cars, Ford, Chevy, Nissan.. They all understand that there is a high demand for these fuel efficient cars with the rising cost of oil, So they are all putting a lot of time and money into the fuel efficiency technology. Also going along with this are the cars that are fully electric and are what I like to call tiny pop cans, like the smart cars. Toyota can lose a lot of —Natural disasters —Emission regulations Emission standards are requirements that set specific limits to the amount of pollutants that can be released into the environment. Many emissions standards focus on regulating pollutants released by automobiles (motor cars) —Higher cost of raw materials One glaring example is the sky-rocketing cost of rubber, a major tire component, which has climbed nearly 74% this year after rising 92% in 2009