Evolution of Public relations Essay Example | Topics and Well Written Essays - 2500 words

Evolution of Public relations - Essay Example In the same way, companies felt the need for relieving the function of shareholders communication from the finance department, who lacked communication skills (McKee & Lamb, 2009). Shareholder communications were aimed at exploring the needs of the shareholders and communicate to them the best approach that firms adopt. Change in companies is caused by government intervention and the crisis in the market; inherently, this is the case with private equity industry. The current business environment is dynamic and changing making the fund investor and managers develop new strategies. There is an overhaul of the Public relations to ensure that managers receive granular information that is critical in decision making. They have aligned policies and practices to ensure that the evolving regulatory environment does not affect operations. In essence, the Public relation has become an integral part of the listed companies worldwide. Evidence shows that the industry alignment between investors and fund managers is heading towards the right path. There has been capability and process building that commensurate with the needs of the investors. However, the challenge is the ability of the regulatory overhang to influence the industry progression. McKee & Lamb (2009) says the integration of technology has been introduced in the industry to increase the role in reporting, managing, and capturing data for communication purposes. Many firms are investing in technology to meet the needs of the customers.